Assassin’s Creed Franchise Embraces NFTs: A New Era Begins

Ever since the NFT boom in 2021, this industry has welcomed new players into the NFT ecosystem. We’ve even seen musicians, influencers, and other celebrities peaking in the NFT space. Even renowned brands such as Disney and Mastercard, the second largest payments network, have established themselves as NFT supporters, proudly offering digital collectibles. These collections sell out almost instantly, showcasing the immense popularity of NFTs.
While the initial hype surrounding NFTs has subsided with the rise of AI tools in the market, they’re far from being a long-forgotten idea. New NFT projects are emerging daily, and one of the recent and most popular ones is centered around the Assassin’s Creed franchise. Ubisoft is collaborating with Integral Reality Labs to allow users to customize a physical collectible and experience the Assassin’s Creed magic from a different angle.

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Assassin's Creed Smart Collectibles

Illustration: Lenka Tomašević

Ubisoft’s Collaboration with Integral Reality Labs

Ubisoft Entertainment, a renowned video game publisher, has created some of the most acclaimed and beloved games, including Just Dance, the Tom Clancy series, and the top-rated Assassin’s Creed franchise. Assassin’s Creed has received multiple awards and is considered one of the world’s best-selling video game franchises. Published in late 2020, Assassin’s Creed Valhalla is the most recent game released.

Excitingly, Ubisoft has announced that Assassin’s Creed Mirage, the next installment in the long-running action-adventure series, is set to be released in 2023. However, that’s not the only surprise the Assassin’s Creed game fans can expect in the following months.

Assassin's Creed game

Photo illustration: Freepik

In collaboration with Integral Reality Labs, a co-reality platform dedicated to merging digital and analog technologies, Ubisoft has rekindled its interest in NFT projects. Their partnership has led to the creation of the Assassin’s Creed Smart Collectibles, which are Polygon-Based NFT access passes that can be paired with actual physical collectibles.

This isn’t Ubisoft’s first attempt to infiltrate the Web 3.0 space. Their journey began with their initial experiment with NFTs called Quartz Digits and has now evolved into the development of these semi-hybrid NFTs within the Assassin’s Creed universe.

Assassin’s Creed Smart Collectibles

As per the Assassin’s Creed Smart Collectibles Twitter account, these collectibles offer a unique combination of digital and physical elements. The physical component of the Assassin’s Creed Smart Collectibles is a 3D-printed cube. This cube is connected to the same address as the digital counterpart of the collectible, creating an unbreakable bond between the two.


Fans who successfully obtain their Digital Soul at launch date will be prompted to use our Customizer to transform their Digital Soul. Your Digital Soul, that includes unique outfits and weapons, will be loaded into the Customizer, & displayed in a 3D editing page. Once you have completed your customization, you will be prompted to add your shipping information and place your order for your 3D printed Smart Collectible.

Says in Assassin’s Creed Smart Collectibles Twitter thread.

What Will They Look Like?

As of September 2022, the Assassin’s Creed franchise sold over 200 copies, demonstrating its widespread popularity among gamers. In addition to the game sales, there is a thriving market for Assassin’s Creed fan art, which includes a wide range of creative works such as paintings, decorations, and accessories. This showcases the franchise’s immense popularity and the passionate and extensive fan base it has attracted over the years.

With Ubisoft’s re-entry into the NFT market through Assassin’s Creed Smart Collectibles, this project is expected to draw attention to non-fungible tokens and blockchain technologies. The association of a renowned franchise like Assassin’s Creed with NFTs will likely generate curiosity and interest among fans and newcomers, which will only further promote the adoption and exploration of blockchain-based assets such as non-fungible tokens.


The Smart Collectible offers a unique bond of digital and physical collectibles, seamlessly merging the two worlds. Through IRL's proprietary 3D printing technology, we embed the digital soul into a physical Smart Collectible, minted on the blockchain, ensuring its authenticity.

Says on the official Smart Collectible website.

Assassin’s Creed collectibles will feature various rarity levels, with higher tiers allowing for better customization options. Collectible owners will have the opportunity to customize their Smart Assassin’s Creed Collectibles using different weapons and outfits, resulting in a truly personalized collectible. Buyers will be able to customize their character by enhancing their “digital soul” and watch their creations come to life using Smart Collectible’s interactive platform Soul Customizer. Still, one of the most memorable features is the ability to choose a pose from an animation clip and tie your favorite in-game moment to your Smart Collectible.

This merger of NFTs and physical objects isn’t anything new. However, Ubisoft and Integral Rarity Labs are using NFTs to redefine the traditional gaming industry and to try to find a better and more unique way to connect with the community.

Assassin's Creed Smart Collectible

Source: Assassin’s Creed Smart Collectibles

The Assassin’s Creed Smart Collectibles pre-sale was scheduled for May 16th, 2023. While the exact number of interested users is currently unknown, considering the widespread popularity of the Assassin’s Creed franchise, it is reasonable to predict that many fans are trying to get a hold of these collectibles.

Jelena is a content writer dedicated to learning about all things crypto. Her hobbies are playing chess, drawing, baking, and going on long walks. During winter, she usually spends her leisure time reading books.