How Did Switzerland Become the Crypto Queen and What Can Serbia Learn from This Crypto Giant?

Switzerland has a lengthy crypto history and contribution to the blockchain community. Its interest in Web 3.0, rising since the earliest stages of blockchain development, presented it with a significant advantage. As a result, Switzerland is now one of the leading blockchain countries, not only in Europe but worldwide as well.
In the interview with WebMind, Alexander E. Brunner, Swiss government advisor, board member, and the author of the “Crypto Nation” book, dissects Switzerland’s path to this greatness and talks about Serbia’s potential to push itself further into the Web 3.0 space.

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Interview with Alexander E. Brunner

Illustration: Milica Mijajlovic

Why is Switzerland considered a crypto giant?

Switzerland is considered a crypto giant for many reasons. For starters, its Blockchain Federation and the Crypto Valley Association have been bringing the people involved in crypto together since their inception and are continually looking for ways to strengthen Switzerland’s crypto ecosystem. Furthermore, Switzerland has been home to pioneering crypto companies since 2013 and is encouraging newcomers to obtain licenses by fostering a suitable environment for crypto startups and seasoned pros alike.

Switzerland, the Crypto Queen

Photo illustration: Freepik

On top of that, Switzerland got its first crypto bank in 2019, and in 2021, this country became one of the first nations to adopt legislative guidelines for blockchain technology. As a result of all this hard work, openness, and progress, the country has become an international hub for blockchain technologies and crypto.

Switzerland’s success is also a good reminder that dedication, unification, and open dialogue within the community are the key components of innovation and triumph. 


Switzerland always has been very open. So I guess the success factor, at least for Switzerland, is to really have a dialogue, to be open, and to have this innovation pockets across the country where things happen and then the government responds to it. And I think that has proven so far to be a successful approach of, as we like to call, a responsible innovation.

Alexander E. Brunner said in the interview with WebMInd

Why Did the Swiss Government Advisor Visit Serbia

As a country that has been involved in Web 3.0 space for over a decade, Switzerland is in a good position not only to grow its own crypto community but also to help other countries reach their objectives and adopt blockchain technologies. And that’s exactly why Alexander E. Brunner visited Serbia at the end of February 2023.

Alexander E. Brunner


The Department of Economic Affairs of the Swiss government initiated Alexander E. Brunner’s visit to Serbia. However, Mr. Brunner is also a part of the Serbia Innovates project supported by USAID. The purpose of the visit was to share knowledge and help Serbia avoid making mistakes that others have already made.

In other words, Switzerland has made progress through trial and error. Serbia, on the other hand, can rely on Switzerland’s experience to speed up the crypto adoption and assimilation of blockchain technologies within the country.


The Swiss government is really building the spreadsheets with the ecosystem so that other ecosystems that are not so advanced can sort of learn from best practices. The big opportunity is all the mistakes or learnings have been made somewhere else. You can learn from them and sort of leapfrog. And that's what the Swiss government is trying to do at the moment.

Alexander E. Brunner

In the interview with WebMind, Brunner mentioned that Serbia has the legal framework – a solid founding block – that could speed up the crypto adoption and put it in a good position within the ecosystem. Besides that, Serbia boasts at least a decade-old and licensed crypto exchange and has one of the most substantial developer communities in the world, making it a country with the potential to land well in the Web 3.0 space.  

During his visit to Serbia, Alexander E. Brunner also presented his report on Swiss digital asset and wealth management and introduced measures Serbia could implement to push itself into the Web 3.0 space. One of Switzerland’s goals is to help as many countries adopt blockchain because the more countries come on board, the more valuable the technology becomes. So, now that Serbia has someone to rely on, the journey toward crypto adoption will go much more smoothly than anticipated.

Jelena is a content writer dedicated to learning about all things crypto. Her hobbies are playing chess, drawing, baking, and going on long walks. During winter, she usually spends her leisure time reading books.