Unlocking Creativity: Adobe Firefly Goes Mainstream

Adobe's Firefly generative AI tools have now reached widespread availability, marking a significant milestone in the evolution of AI-powered features.

Photoshop's Generative Fill tool, driven by Firefly technology, has exited the beta phase. Adobe is also unveiling an innovative bonus program aimed at rewarding its stock contributors for their contributions in training AI models.

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Illustration: Lenka T.

After undergoing extensive beta testing, Adobe proudly announces the commercial availability of its Firefly generative AI model across its ecosystem. The ecosystem includes Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud.  

This means that the previously restricted Firefly-powered features, such as Illustrator’s vector recoloring, Express text-to-image effects, and Photoshop’s Generative Fill tools, are now accessible to a broader user base.  

However, it’s essential to note that certain regional restrictions apply in countries with stringent AI regulations, such as China. For users who may not subscribe to specific Adobe Creative Suite applications, Adobe is introducing a standalone Firefly web application. The app will allow them to explore some of its generative capabilities. Paid Creative Cloud subscription plans also include access to Adobe Express Premium and the Firefly web app.

Firefly for Enterprise 

Adobe is also making Adobe Firefly for Enterprise generally available. This development could be of particular significance to businesses seeking a commercially compliant generative AI model. Adobe trained Firefly using Adobe Stock and public domain content, which is no longer subject to copyright restrictions.  

The company is actively working on enabling customers to personalize Firefly models by incorporating their assets. This could facilitate the generation of customized content aligned with their brand.

Content Credentials 

In a commitment to transparency and accountability, all content generated using Firefly-powered features includes Content Credentials. This digital nutrition label, backed by the Content Authenticity Initiative, provides attribution metadata and distinguishes AI-generated images.  

The label includes information such as the asset’s name, creation date, the tools used in its creation, and any subsequent edits. Adobe is part of a group of 15 companies that have pledged to the White House to develop technology for identifying AI-generated images and sharing safety data, thereby promoting responsible usage of generative AI. 

Generative Credits to address demands 

To address the computational demands and associated costs of generative AI, Adobe is introducing a new credit-based system. Users can redeem these credits to access the fastest Firefly-powered workflows. Starting today, the Firefly web app, Express Premium, and paid Creative Cloud plans will provide users with a monthly allocation of Generative Credits.  

All-app Creative Cloud subscribers will receive 1,000 credits per month. Should users exceed their credit limit, they can still generate Firefly content, albeit at a slower pace. Free plans for supported apps will also include a credit allocation, subject to the specific app’s limits, necessitating the purchase of additional credits if the monthly allocation is exhausted. These additional Firefly Generative Credit subscription packs are available starting at $4.99. 

The bonus program for contributors 

Adobe is introducing an annual bonus scheme to compensate Adobe Stock contributors who permit their stock submissions to contribute to Adobe’s AI training efforts. The bonus payout will vary according to the stock contributor’s level of contribution and the frequency of their licenses. 

This bonus will be in addition to the existing stock royalties payments. Although Adobe didn’t disclose specific figures, the company confirmed that the bonus is substantial. 

Adobe has not yet announced the launch date for its Stock Contributor Bonus program. Still, it represents a proactive step towards addressing concerns from creatives regarding fair compensation for their work being used to train AI models. This initiative aligns with the ongoing discussions surrounding copyright disputes between AI providers and creators who seek compensation and consent for their work being used in AI model training. 

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