Beck’s has collaborated with AI to produce its take on the ideal recipe since it has the capacity to create delectable flavors at breakneck speed. The finished brew is a mixture of natural water, malts, hops, and yeast coupled with a fifth secret ingredient—years of human experience, craft, and creativity. All this was compiled by AI’s watchful eye. The beer was produced in Beck’s brewery headquartered in Bremen.
The process of making
Beck’s has long been an innovator in the beer industry, developing the first green bottles, the first six-pack of beers, and the first hops to be sent into space. The brewery used Chat GPT and Midjourney to create the beer, branding, and marketing while experimenting with artificial intelligence for the first time. The company worked with the tech on editing and continued development until a final version was provided.
Having given the name Beck’s Autonomous, AI also designed a unique logo a cutting-edge container was created. Beck’s then used artificial intelligence to produce all the materials for the upcoming advertising campaign. To show off the limited-edition Beck’s Autonomous in all its splendor, it created images and a rotating 360 video of the newly built container.
This is the very first time that artificial intelligence generated a product that can be held, tasted, touched, and smelled. On April 12 at noon CET, Beck’s Brewery distributed 450 limited-edition Autonomous beers in Germany, Italy, and the UK, giving people the chance to sample this innovative and cutting-edge brew.
To get a free sample, users had to join the waiting list via the brewery’s website.
Laura Salway, marketing director at Beck's
