Women in Web 3.0 Want Less ‘Bro Culture’ and More Female Initiatives

We have great expectations from Web 3.0. Experts describe it as a more transparent, fairer, and decentralized digital space for all. But to become that, it also needs to oppose the existing patriarchal norms that exist in the virtual world, meaning that it needs to create a meaningful and diverse work environment where differences are treated as an advantage. This potential of Web 3.0 was recognized by women, and they decided to conquer the space while it was still in its defining stage.

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Illustration: Milica Mijajlovic

Women’s Role in the Future of Web 3.0 

To understand the context of women in Web 3.0, we need to have a clear overview of the landscape. KuCoin has surveyed 3,608 respondents who have heard about Web 3.0 and asked them about the future of work. As it turned out, 16% of blockchain professionals were among them. 

So before we dive any deeper, here’s an overview of the key takeaways: 

  • 59% of surveyed professionals are younger than 30. 
  • 18% of professionals admit they don’t know much about Web 3.0. 
  • 66% believe Web 3.0 will decentralize the internet. 
  • 55% think Web 3.0 is the future of the internet. 

According to this survey, there are 13% of women in Web 3.0, which is not an insignificant number. 

Respondents who identify as women were given an additional set of questions to define their attitudes toward the future of the internet more precisely, as well as the challenges they have faced so far. 

  • 33% Worked as engineers or developers, the same amount as their male colleagues. 
  • 27% Started their own business or Web 3.0 project, which is less entrepreneurial initiative when compared with men. 
  • 33% Believe Web 3.0 has a strong ‘bro culture’, which is a massive challenge in their working environment. 
  • 49% of female professionals worked part-time or freelance, while only 33% worked full-time in Web 3.0. 

Female Web3 professionals are generally more active in  Web3-related activities than their male counterparts, but are less active in Web3 investment.

Female respondents recognize them being women contributes to workplace diversity and organizational culture. More precisely: 

  • 63% Bring in different perspectives and ideas. 
  • 60% Facilitate better culture within communities and workplaces. 
  • 53% Build stronger bonding and trust within the team. 
  • 49% Lead with transparency, empathy, and ethics. 
  • 49% Promotes diversity and inclusiveness. 
  • 43% Bring in different skillsets and talents. 

Main Challenges for Women who Work in Web 3.0   

In most male-dominated industries, such as IT, you can often hear the expression’ glass ceiling’, referring to female advancement in their profession. As if there’s an invisible boundary after which they can no longer rise to senior positions. This is the aim of those who stand for female empowerment – to break through the glass ceiling in Web 3.0. 


Photo Illustration: Freepik

At its core, Web 3.0 could be the possible solution for creating an environment where women would be given opportunities based on their suitability and efforts. To be in senior positions, initiate their ideas and businesses, and invest in the blockchain – as much as possible as their male colleagues do. 

Female respondents in this survey helped identify key challenges in meeting these goals. Even by simply putting them in words, we can already assume the possible solutions for creating a stimulative work environment that would encourage more women to involve in Web 3.0: 

  • 38% There are not enough female-led communities. 
  • 34% A dominant ‘bro culture’ isn’t welcoming towards women. 
  • 30% It’s challenging to keep up with new skills and knowledge. 
  • 28% There’s not enough educational material about blockchain
  • 28% are Highly concerned about the instability of work in this field. 
  • 27% There are not enough influential women who work or invest in this industry. 

How can Women Influence Metaverse? 

The Metaverse experience and its relationship toward women were at the center of research conducted by EWG United and The Female Quotient. It turned out that Metaverse is male-oriented, but, at the same time, the female interest in this platform is growing 15% month-by-month. 


Women make up nearly half of all online communities, but female audiences and creators have long been overlooked or sidelined  at the forefront of technological innovation.


Photo Illustration: Freepik

Collected data gave us valuable insight into women’s experiences and attitudes toward Metaverse: 

  • ¾ of surveyed women have heard of Metaverse. 
  • Only 14% actually accessed the platform. 
  • 58% first heard about it via social media, while 23% heard from friends or family members. 
  • 24% don’t really understand the platform’s interface. 
  • 32% are motivated to join Metaverse primarily for ‘learning, experimenting and seeing what the hype is about’. 
  • 1 out of 4 respondents said they would return to a certain Metaverse just for beautiful aesthetics. 
  • 16% of all NFT creators identify as women. 

As concluded in this research, the lack of female representation in Web 3.0 engineering has led to male bias in Metaverse aesthetics. If we’re not careful enough, it can highly influence Web 3.0. 

That’s why they recommend the following practices to Web 3.0 organizations: 

  • Partner with female creators to generate Web 3.0 content. 
  • Tap into a talent to inform inclusive avatars and virtual product measurements. 
  • Champion female artistry and thought leadership through NFTs. 


A journalist by day and a podcaster by night. She's not writing to impress but to be understood.